As companies scale, leadership often focuses on operational efficiency, product development, and market expansion. However, recent policy shifts, such as the Trump administration's executive order eliminating federal US DEI (Diversity, Equity, and Inclusion) programs, have sparked debates about the role of DEI in growth.

Despite these challenges, scaling companies that embed DEI principles into their culture and strategy not only build fairer workplaces but also create stronger teams, better products, and deeper connections with customers.

In recent years, the conversation around diversity and inclusion (D&I) has rightfully gained momentum across the corporate landscape. While strides have been made to enhance demographic diversity—such as gender, race, and age—there's a vital aspect that often goes overlooked: behavioural diversity. Integrating behavioural insights into D&I strategies complements traditional measures and unlocks a deeper level of innovation, team performance, and employee engagement.